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Badminton has grown in popularity worldwide, attracting major sponsorship deals for top players. In 2024, certain athletes stand out for their numerous endorsement agreements, reflecting their popularity and marketability. Here is a list of the top 10 badminton players with the most sponsorship deals in 2024.
1. Viktor Axelsen
Viktor Axelsen from Denmark continues to dominate the badminton scene. His impressive performances and charismatic personality have secured him numerous endorsement deals with brands like Nike, Wilson, and Gatorade.
2. Tai Tzu-Ying
Tai Tzu-Ying of Taiwan is renowned for her agility and skill. She has a strong presence in the market, with sponsorships from Yonex, LG, and other major brands.
3. Kento Momota
Japanese star Kento Momota has a substantial number of endorsements, including contracts with Asics, Victor, and several Asian brands, making him one of the most sponsored players in 2024.
4. Chen Yufei
China’s Chen Yufei has gained international fame, leading to numerous sponsorships from Li-Ning, Huawei, and other global companies.
5. Jonatan Christie
Indonesian star Jonatan Christie is popular both on and off the court. His marketability has attracted deals from Adidas, Panasonic, and local brands.
6. An Se-young
South Korea’s An Se-young has quickly risen in the rankings, securing sponsorships from Yonex, Samsung, and other major companies eager to associate with her rising star.
7. Anthony Sinisuka Ginting
Ginting from Indonesia is known for his aggressive playstyle. His endorsement portfolio includes Adidas, Sharp, and local brands in Southeast Asia.
8. P.V. Sindhu
Indian badminton legend P.V. Sindhu continues to be a major face for brands like Li-Ning, Tissot, and Gillette, maintaining her status as one of the most sponsored players.
9. Loh Kean Yew
Singapore’s Loh Kean Yew has gained international recognition, attracting endorsements from Yonex, Red Bull, and other global brands seeking to tap into his rising popularity.
10. Gregoria Mariska Tunjung
Indonesian player Gregoria Mariska Tunjung rounds out the list with sponsorship deals from Nike, Panasonic, and several regional brands, reflecting her growing influence in the sport.